Culture as an Attraction 2007

The mission featured a region that has capitalized on cultural heritage. It demonstrated how history, arts and crafts, music, wildlife, agriculture and culinary delights all add to the cultural tourism product and provide tourists with a unique cultural experience.

This was a Francophone mission, so all participants were capable of communicating in French.

This mission took place in Montreal and Charlevoix, Quebec May 15 - 17, 2007.

•The group was impressed by how passionate all of the presenters were of their products and their region. Having passion like this makes all the difference and it was apparent that anything can be achieved with this level of dedication.

•Comments made by the participants were that they will share with their communities and organizations ideas on forming partnerships, the benefits of tourism routes, and various marketing initiatives.

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