Iconic Touring Product - Shenandoah Valley, VA

-Felt reassured about the sometimes slow growth process of PD and marketing rural areas and towns. You need to “be brave” and bold and visionary. Not wait for everyone to come outside (like we tend to do in Atlantic Canada) – doesn’t make for creative innovation.

-From an organization perspective, after attending the mission I now have a better understanding of the strategies that the Central DMO can implement to better enable us to capitalize on being located between two major icons. I have also, recognized the importance of promoting cooperation between tourism stakeholders in our region (i.e. packaging) so that we can meet our mandate. More tourists. More revenue. Longer visitor stays.

-Realized the importance of viewing the product from visitors perspective

-The missions are an excellent opportunity to experience tourism products first hand and to meet with various officials to exchange ideas and discuss best practices.

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